As a startup founder, you know that making sales is as important as building a great product, and is often vital to attract investments. However many founders lack sales experience and cannot afford to hire a sales team. If this is you, then you have to learn how to sell. The following ten elements are key to an effective sales program.
Sales is a process of moving prospects through a flow, not a one-time event. The key is to move the customers one step at a time from initial awareness to desire to buy to a completed sale. Each step increases their commitment and their understanding. Sometimes all you are doing is “selling” prospects to watch a video or attend a webinar. A sales deck is only a small part of the requirements. It is wise to use a CRM system to manage all the leads through this journey.