As a founder of a hardware or software platform with potential applications across many markets, it’s natural to want to showcase your solution’s broad capabilities to investors, customers, partners, and distributors. The cumulative opportunity is indeed massive. However, to successfully raise money and execute effectively, you need to focus on a single use case.

To capture attention during your pitch, you must identify a clear target market and a compelling pain point that your solution addresses. This is most persuasive when built around one type of customer and related pain points, demonstrating your deep understanding of their specific needs. If you try to cover too many use cases, your pitch risks sounding overly broad and generic.