It is critical that management choose the right collaborative communication tools for the organization. The right selection can set up effective workflows and reinforce the right culture. Collaboration tools can make a big difference in how well the business scales up. It is up to leadership to make the choices, with the input of staff, and then reinforce best practices.

Much can go wrong if a company defaults to using just email. How often have you seen the following? A senior executive asks the management team an important question such as: What are the 4th-quarter milestones we promised the Board? What are the product-return policies we established?