Glen McDonald's well-reasoned open letter to the music industry bears some study. It is getting linked all over the net. He is a music fan who is willing to pay for music, but is sick of all the tricks and nonsense -- like many of us.
Wake up music industry! Oh, and the movie industry needs to pay attention too.
Over and over we marketers see the advantages of giving customers what they want, and the perils of not meeting their needs.
Wake up music industry! Oh, and the movie industry needs to pay attention too.
Over and over we marketers see the advantages of giving customers what they want, and the perils of not meeting their needs.