Right and Left Brain Advertising

Always On posted an interesting article about the growing need for marketers to apply both their left and right brains to advertising.  This is further evidence of the broadening role of marketing.  Not only is there a greater need for creativity (right brain) to craft compelling value propositions and break out of the pack, but with the growth of narrow-casting media and micro-marketing it is important for marketers to be scientists (left brain). 
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